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The evolution of SEO

by Arthur Clough ·

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Every individual who runs a website always wants to rank his or her website on top of web result rankings. And that is why they always strive to keep their website updated and upgraded. And to help them in this development is a process called Search Engine Optimisation or also known as SEO.

SEO is used to improve the performance of a certain website. Furthermore, its goal is also to increase on various search engines. However, SEO is never an easy task. It is a very complex and dynamic process since the major search engines like Yahoo, Google, and Bing etc have their own ranking parameters and also their own primary search results.

As far as the procedure goes, there is an obvious logic that if the website is ranked higher or has a greater visibility, then there is a fair chance that it will attract more traffic and vice versa.

Furthermore, if there is a greater traffic on your website, then there is obviously a possibility of increase in revenue. So basically all these processes are interlinked and SEO being one of the main components has a major role to play in it.

SEO is one of the best digital marketing strategies and has really evolved through the years, and this is the primary reason why this field is very tough. An interesting article by Marketing Land will give you an insight on how SEO has evolved through time.

Read the article here: http://marketingland.com/the-evolution-of-seo-172543