Archive for the ‘Perth Business’ Category


The traits of successful startups

by Arthur Clough ·

Today, startup businesses are emerging everywhere especially here in Perth, Western Australia. They are flooding the entire marketplaces everywhere. In fact, young men and women are now even advised by their parents, mentors, or sometimes by their schools not to look forward to graduating and eventually land a job, but rather to work as much as possible while in school to make names for them selves by investing their time in startups and business innovations.

Image result for startup

As you can observe these days, stories of startup entrepreneurs and successful business leaders seem to be on the front page of every newspaper and magazine issue, serving as an encouragement or incentive for more people to brainstorm and come up with ideas. And according to those publishers, those ideas are worth investing in.

We are now witnessing several technological breakthroughs. And because of that, we believe that anyone could revolutionise the entire world and open people up to more abundant opportunities. Because of this fact, more funds and resources are being readily made available for the beginning of feasible start-ups and businesses.

However, start-ups face different challenges that most of us don’t know. The truth is launching and maintaining one is not nearly as easy as successful entrepreneurs make it look.

The most common and obvious challenge which startup businesses face is funding. It’s a really dicey issue in the sense that every investor prefers to put their money somewhere they know it will be safest. Hence, they usually invest their money in already established and successful start-ups. So it becomes so difficult for less popular, new start-ups to look for investors.

Another challenge startup businesses face is the lack of innovation. When investors and clients see these, they become reluctant to invest as they generally fail to see the difference between these new start-ups and old ones.

Do you want to know what really makes a successful startup? Check this out:


How Can Young Women Develop a Leadership Style?

by Arthur Clough ·

Image results for women leaders

There are a lot of famous women leaders these days. However, leadership is a pretty big thing to live up to. Thankfully, the current world is already realising that women leaders are special in their own way. Well, any person that is in charged in the leadership role is already special, but there is something in them that is special in nature – women are great leaders in their families.

However, when it comes to business, women leaders need to be confident to keep learning about businesses and being effective in their leadership abilities especially the common issues that organisations face. Finding and identifying this information is not always an easy task. Yet, without this insider information, women leaders can find their confidence remains low when it comes to being able to be a real power broker who gets things done.

Women leaders have to be strong. They must have the confidence to know how an organisation is put together in order to be able to lead all parts of the organisation including under performing employees. You should know how to run your organisation as a whole – it is a true organisational development.

Women leaders must have confidence to know how to use power to get things done. Power can be gained through position or by having resources others desire. To learn more on women leadership, read this:


3 Tips to Help You Manage Underperforming Employeees

by Arthur Clough ·

Screen Shot 2016-09-08 at 4.56.02 PM

Managing employees every day is a challenge especially for new entrepreneurs. However, it is the key to an effective performance management system. You need to set goals, making sure your expectations are clear to them, and providing frequent feedback help people perform most effectively — this one important trait a successful startup business owner should posses.

If you observe other organisations, you will notice that most of them have a diverse workforce. Perhaps, you also have a diverse one in your business. It makes all kinds of employees to create an organisation. To be a good business owner and manager, you need to understand the diversity of your workforce. If you acknowledge that all employees are not the same, determine their differences, strengths and weaknesses, and adopt flexibility in policies, you will find that rules motivate people for higher performance.

To work out with inefficiencies, you should write rigid framework of rules. When rules are laid and blindly followed, problems can brew within the organisation. People share common interests, ideologies, principles, and practices. So when rules adhere to generic issues, managing employees becomes easy.

As a manager, one of the biggest challenges you may face is how to deal with underperforming employees. Hence, you need to develop a strategy and have standard rules to bring everybody under the same corporate philosophy.

In an article published in The Entourage Australia, you will learn how to manage underperforming employees. You can read the full article here:


Digital Marketing

by Arthur Clough ·

The modern world has never more dependent to technology. From every angle, we are all well occupied with our busy demanding schedules, and don’t have enough time to look out for different products and services through other platforms of marketing except from the internet especially mobile.

Image result for digital

Nowadays, internet and mobile phones are the most picked method to share any information. This paved way to the rise of SEO and Digital Marketing. When the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Because of the advent of the internet, people from all over the globe can access the information via computers, tablets or mobiles.

Digital marketing has given huge opportunities to business owners because they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally. Especially with smartphones ruling our life, businesses should really take advantage of marketing online.

Digital marketing proves advantageous for the brand reputation. With satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

To learn more about digital marketing, click this:


The evolution of SEO

by Arthur Clough ·


Every individual who runs a website always wants to rank his or her website on top of web result rankings. And that is why they always strive to keep their website updated and upgraded. And to help them in this development is a process called Search Engine Optimisation or also known as SEO.

SEO is used to improve the performance of a certain website. Furthermore, its goal is also to increase on various search engines. However, SEO is never an easy task. It is a very complex and dynamic process since the major search engines like Yahoo, Google, and Bing etc have their own ranking parameters and also their own primary search results.

As far as the procedure goes, there is an obvious logic that if the website is ranked higher or has a greater visibility, then there is a fair chance that it will attract more traffic and vice versa.

Furthermore, if there is a greater traffic on your website, then there is obviously a possibility of increase in revenue. So basically all these processes are interlinked and SEO being one of the main components has a major role to play in it.

SEO is one of the best digital marketing strategies and has really evolved through the years, and this is the primary reason why this field is very tough. An interesting article by Marketing Land will give you an insight on how SEO has evolved through time.

Read the article here: